Louis Vuitton’s new watch strategy is going to win favour – or not.

And it is going to boost sales – or not.

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Louis Vuitton, which is part of the world’s largest luxury conglomerate, LVMH, wants to turn itself into a serious watchmaker.

And of course, in order to do that, they’re upping the price and cutting production.

As in, our watches are expensive, but they’re rare. So please give us money.

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LV director calls this a “daring” strategy, and it is.

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In short, LV will retire 80 percent on its line-up to focus on the flagship piece, the Tambour.

Which is now available with an integrated bracelet and a new price tag.

The new timepiece costs $19,500 – a five-fold increase when compared to the previous average across the line-up.

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Will it work? Time will tell.

For the record, at the time of writing, the cheapest Tambour on Chrono24 costs $500.