Tissot has shared a variety of pictures for the new digital PRX, only one of which actually shows the watch.

The other pictures, I shared two but there’d be more, show these gorgeous models and some cyber-futuristic bikes against a cityscape silhouette.

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I’m not sure I see point.

For one, these ‘lifestyle’ images that are beautiful and spotless and perfect don’t do much for the customer. And I think they’re getting old, because everyone’s been using them for too long, for too many things.

Also, this is a watch, not a magazine.

I’m not trying to see the bike. I’m trying to see the watch, and there’s literally only one picture that helps me with that.

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After this perhaps unnecessary rant, the Digital PRX is available now.

As advertised, it’s a PRX, but with a digital screen.

Pricing varies depending on location, but the price in the US is $450.