Why are Leica watches so expensive?

I don’t know what anyone else thinks but I think Leica has lost the plot.

They make cameras, great cameras, and then all of a sudden they make watches, which is fair enough.


Except their watches are insanely pricey.

These cost between €6,800 and €8,150


I don’t get it, why would you spend $8 to $9 grand on a watch made by a brand that used to make cameras until yesterday? Please tell me it’s not just me



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