Hublot is an interesting case study.
Somehow, somewhere along the way the internet decided it hated Hublot, and it became a meme. Like slamming Chinese knock-off car brands or, I don’t know, San Francisco.
The thing is, most people who say they hate Hublot have never experienced a Hublot, wore one, owned one or even seen one in the metal.
I’m quite neutral when it comes to Hublot. It isn’t my favourite brand but there are two models it produces I have a soft spot for.
First, the ‘Not-For-Sale’ Hublot Service watch, which can be bought from eBay for about $500, and this, the latest iteration of child spawned by Hublot’s collab with Takashi Murakami.
Limited to 50 examples, the watch looks like a 12-petal flower and it’s made from transparent sapphire crystal. It’s sort of technically sound, too.
At the centre, it houses a tourbillon movement that gives it a 150-hour power reserve. That’s a lot.
As is the money you need to buy it. It costs CHF 300,000 – or $320,000.
This watch makes no sense. But it’s fun. And what’s wrong with fun?
The Wristwatch Dude - TWD 