---

Probably the biggest watch news you’ll hear today as MB&F, an independent watchmaker founded by Maximilian Büsser, welcomes Chanel (yes, the Chanel brand) as a shareholder.

---

The basic structure will remain the same, so there’s no reason to fear any dramatic changes in the way MB&F operates.

---

---

MB&F founder Maximilian Büsser is set to retain the majority of MB&F with 60 percent, while his right-hand man, Serge Kriknoff, who also serves as Head of R&D & Production, will keep 15 percent.

The remaining 25 percent will go to Chanel.

---

Maximilian Büsser believes this was the right step in the right direction after 20 years.

“It was our responsibility, in today’s favourable context and with our management team in its prime, to take this major step for our long-term future,” Büsser said.

---

---

MB&F has made a name for itself by defying conventions in two main ways.

First, design-wise. MB&F timepieces look nothing like anything else that’s out there, and people appreciate that.

Second, but not in terms of importance, MB&F is a proper watchmaker’s brand, with technically and engineeringly sound watches that also just so happen, by design (no pun intended), to look quirky.

So stay tuned for the Chanel-infused chapter of MB&F.